Tuesday night the small group of seven Yarnistas (employees) of Fibers finally had a chance to get together for dinner and a general session of discussing how its going trying to successfully run a small yarn shop in downtown Grass Valley while one of the two long-term principals is undergoing chemotherapy. The shop's owner, Allison, treated us all to a fabulous home-cooked meal with lots of fresh ingredients and sent each of us home with a four-cup measuring cup full of cherries from her trees - a true symbol that summer is almost upon us.
It was wonderful to see Karyn, who has been with the shop almost since the very beginning, but had to stop working suddenly when she underwent emergency (and life-saving) surgery back in January. It was a bit disconcerting to see her with no hair, but then she was her usual lively self and that was quickly forgotten. The timing for our meeting was also to give her company and support on a "good day" as she had a treatment the next day and still has one to go. She is just awesome, willing to share so many tips from the shop as well as cancer survivor success advice, and I am looking forward to her fully regaining her health and coming to work. My neighbor Sara, who has worked at the shop for about a year and a half now and is the Crochet Queen, summed it up by saying it was just much more fun to work with Karyn.
Allison and Karyn had so many stories to tell that I thought I would share some of what it is like to be on the other side of the yarn shop counter with you. First off, I am still learning the computerized register, which not only rings up your purchase, but keeps track of our inventory, making it much easier to telll what is selling and what is not, as well as to place orders to restock well-loved yarns. That is why I am slow in ringing up a purchase; I am practicing the fine art of being careful. We also want to protect people from credit card theft so I have to make sure and check your ID (please don't feel insulted), run the credit card and sort the invoices. Then, there's tallying at the end of the day... not too difficult, unless I made a mistake along the way... and not something you stash enhancers are likely to get too concerned about.
I also want to be familiar with the stock at hand, so I can help you make your choices. Fibers has made a commitment to carry the full line of Manos hand-dyed yarns, and they hang very decoratively along one wall. Our shop is in the old town business district, where the buildings are old, the stores are narrow, and the lighting a challenge. We try our best to make the displays attractive and offer a comfy couch and chairs in the front of the shop for sitting and knitting, as well as another table in the middle, which allows more than one group to gather. I have been teaching at one while Allison's Project Manos Club gathers at another end of the shop.
It is a friendly place, but we also recognize that sometimes we can become your second home, and may need to gently remind you that we have to clean, vacuum, restock shelves, etc., and cannot always sit to chat and knit ourselves while the shop is open. We are there to empower the creatress in you, but also to assure the success of the yarn store, so that it can continue to keep its doors open, serving our community. One stellar moment for me in my first month was to see an older woman come in, turning her head in amazement at the displays of yarn and telling me that she had always had to "go down below" (as we call traveling to the Sacramento Valley) to get yarns of such quality and was delighted to see there was a shop in our own community.
We discussed that, while it is hard to have to admit that not all people in the fiber world are honest, we must be on the lookout for shoplifters... it has happened on several occasions in the handful of years the store has been open. The long-term Yarnistas warned us three newbies about certain people, struggled over descriptions, sighed and suggested that since I always have my camera with me, maybe I would want to try and snap photos of suspicious people... but we recognized that this problem can't be solved easily. There are general profiles of shoplifters, but that doesn't mean any one of us will be able to size up people correctly every time, be in three places at once, or gaurd the store against a new offense. We sighed, those drinking wine poured a little more, and we wished people would refrain from stealing.
We also talked about how best to help people strengthen their skills, move to new projects, and get over their fears. The statement "Sheesh, it's not rocket science; it's only knitting!" got a round of giggles, but Allison, with her strong background in Feldenkrais work, also pointed out that for some people, learning to knit is a much bigger success than for others. The store's policy is to empower the crafter to try new things, to show them but also step back and let them see for themselves, from winding their own skeins all the way through to finishing seams. We agreed that it is better to teach a (wo)man to fish than to give her (him) a fish.
A thorny subject was how to ensure the success of a small, local shop that has to compete with the cut-rate prices offered through the Internet. We agreed that being able to take classes, secure help with your project, touch, feel and compare colors before you buy, and have a friendly knitting space were all qualities that set us apart from shopping online. That said, Allison acknowledged that Internet sales and credit card fees on store sales both cut into the narrow operating margin, and that she carefully reviews the store's statistics each month to assure that we are open the right days and hours, therefore not losing money to slow days.
Summer is not a productive season for the yarn industry, and we are hoping that offering a sock knitting class on Friday nights in June and July will add visibility and draw in new customers. The Grass Valley downtown merchants' association has a weekly Farmer's Market on Thursdays (which actually hurts the storefront merchants more than helps, since parking is more restricted) and also wants to have shopkeepers stay open late on Friday nights, when restaurants offer live music and the climate is balmy for strolling through the lovely downtown streets... we won't know if this strategy helps or hurts business until the fall.
While working at a yarn shop may have seemed like a dream job, it also involves a lot more than helping people pick out yarns, or offering instruction. My shifts always go by quickly, but I really only have the luxury of working for Fibers because I have another, better-paying job. I also have to resist the temptation to cart home armloads of yarn and start even more projects. I decided that my May UFO Resurrection would become a FO to wear to work during the warm season and then place on display next to the Rowan Calmer... the pattern is in the latest issue of Interweave Knits and will be available for a few years if anyone is interested. Since I made a substitution myself, and am skilled at that, I will be able to help others choose a different yarn than the pattern calls for; the Rowan Calmer is a lovely, fast-knitting yarn that has been very kind to my hands. I can't believe that I didn't finish a single project in May, but this top is already almost half finished!
Substituting doesn't always work; fellow Yarnista Gail and I searched through the silk selection, looking for a substitute for Handmaiden Sea Silk, which is used for a quick summer scarf in the same issue. However, our shop cannot get on the list to receive this yarn yet, as sales have already outstripped production. I should have done a web search, for then I would have known it is classified as a laceweight! I swatched up some Denim Silk, from Berroco, which I really liked, but it is a worsted weight and has been discontinued. I will still use it for the Brioche bolero shown in Lace Style, since that is such a wonderful book and will likely stay in print a long time. I imagine that designers face similar challenges in selecting a yarn to be featured in a book or magazine; by the time something comes to print, the yarn may already be unavailable. As you can see, the considerations on the register side of the yarn counter aren't always identical to those on the customer's side, but it really is still all about the yarn! I decided to take on this venture to help assure that there will continue to BE a local yarn shop in my community, with a strong community and charity knitting focus, a place to touch the yarn before buying and to share my passion for fibers with others, no matter which side of the counter I am on.
I don't intend for my entire knitting life to become all about the samples, though. My Spring Things Shawl is coming along nicely (although, for some reason I keep wanting to rename it "Spring Thrills", Susan), I plan to spin something for Spun Stitches over the next few weeks (though I haven't focused long enough to decide just what yet), and I am looking forward to the next package from Anne's Wooly Wonka Fiber Club. I also picked up this very cute little tote for holding summer projects today:
Don't you just love the brilliant purple and the great Chinese fabric?
It is the right size for a little pink scarf I am making, a modification of the Montego Bay scarf I couldn't make up in Sea Silk, since wearing hand knits to work is another important part of working in a yarn shop... gotta be confidence-inspiring!
Tomorrow, while I am having fun being a Yarnista, I hope you will be having a wonderful early summer weekend.